About the Shop

Est. 2008

Bull City Running Co. was established in September 2008 and is one of the greatest adventures of our lives. It is proof and inspiration that with hard work, perseverance, and a healthy dose of good luck, you can chase down a dream and make it real! The grand opening of our flagship shop was marked by our daughter’s first birthday and the beginning of the worst global economic crisis since the Great Depression. In 2020, in the middle of the global COVID-19 pandemic, we opened a second shop in Downtown Durham. We credit our team (hands down the most outstanding team in the run specialty world!) and the enthusiastic support and encouragement from the local running community for helping us grow and making sure we saw the other side of some very difficult, uncertain times. We look forward to helping you achieve your fitness goals for many years to come!

Kim Chapman and Jason Page established Bull City Running Co. in 2008

Meet the Owners: Jason Page & Kim Chapman

A shared love of running is what brought us together. We met at the El Pueblo 10K Road Race in Carrboro, NC in 2001. Jason has been a competitive distance runner since high school, where he ran for Millbrook High School in Raleigh and won the NC State Cross Country Championship as a Junior. He went on to be a 4-year letterman in track and field and cross country at UNC-Chapel Hill. Kim came all the way from British Columbia, Canada to attend UNC-Chapel Hill on a Morehead Scholarship where she took up running as a lower-impact sport after one too many broken bones on the rugby field. In 2002, Jason & Kim moved to Oregon where Jason completed his MBA at Willamette University and was an assistant coach for the cross country and track teams. We also had an opportunity to work for a wonderful local running store in Salem, OR that helped lay the foundation for Bull City Running Co. We returned to NC in 2004 where Kim completed her MPH at UNC-Chapel Hill. Before opening the shop, Jason worked for the City of Raleigh, and Kim worked internationally in global public health for UNC-Chapel Hill and Duke University. They have two children, Elodie and Callum, who run circles around them.


Our Small Business Philosophy

We thrive on being the hub of the local running community and we’re proud to be a locally owned, socially responsible business. We are rooted in this community and we exist because we offer a second-to-none customer service experience, thoughtful advice, signature events, and a curated selection of quality products. Your business is what keeps us in business, but we also do our part to pay it forward. We run, eat out, drink coffee, drink microbrew, grocery shop, get our hair cut, support our local public schools, make charitable contributions, employ an outstanding team with living wage guidelines, and own a home in this community. We love Durham and we try to be a positive part of it. We hope that the products and services we offer will benefit you, and in turn, you will tell people about us. It’s simple and accountable. Thank you for the opportunity.